you know, talk about some business, any kind of business and create a personal action plan and customer value proposition for it.

The references from marketing book. Referencing everything from the books. Just, you know, talk about some business, any kind of business and create a personal action plan and customer value proposition for it. The Marketing book is from Kotler and Keller Marketing Management use that as well and for action plan google the books. And you can use management and organizational behavior by Mullins.

 
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