View the video Using SPSS Modeler to Perform a Market Basket Analysis in a Retail Scenario and Market Basket Analysis Answer this question in 100 words or more
View the video “Using SPSS Modeler to Perform a Market Basket Analysis in a Retail Scenario” and “Market Basket Analysis” Answer this question in 100 words or more: “Why is market basket analysis an important technique in data mining efforts?” as discussed in each article, respectively.