You should work on this assignment as you complete your reading assignment and view the multimedia presentation. Avoid copying directly from the text. Your responses should be in your own words.

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You should work on this assignment as you complete your reading assignment and view the multimedia presentation. Avoid copying directly from the text. Your responses should be in your own words. What are the different types of buyers and sellers that participate in business-to-business (B2B) markets? List the steps in the B2B buying process. Describe the value added of personal selling. What are the steps in the personal selling process? (Briefly describe each one.) What are the ethical and legal issues in personal selling?

 
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