You need to describe how your business will market and sell its product.

You need to describe how your business will market and sell its product. You will need to make clear how your firm will position itself in the market and how it will differentiate itself from competitors. As you will be explaining your product adequately in other sections of your plan, concentrate on your firms approach to price, promotion and distribution. The decisions which you outline here need to correspond with what you describe in other sections and your positioning of the product and points of distribution.

 

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