You have decided to design a line of sweaters. Macy’s has agreed to allow you to do a short customer interview survey in their New York stores. To get people to participate, they have offered coupons that you can hand out.

You have decided to design a line of sweaters. Macy’s has agreed to allow you to do a short customer interview survey in their New York stores. To get people to participate, they have offered coupons that you can hand out. You have decided your survey should have no more than five closed-end questions. Who would be your target market for this survey? Would you only ask certain types of people to complete the survey? Explain. Based upon the sweaters you have seen people wearing and seen for sale in stores, what design elements would you ask about? Create at least three examples of questions that could be included in the survey.

 

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