What are the benefits of adopting the dual-class stock structure

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From the perspective of the company, 1. What are the benefits of adopting the dual-class stock structure? 2. What are the costs of adopting the dual-class stock structure? 3. What provisions are discussed in the attached article that may mitigate investors’ concerns on the dual-class structure? 4. What are market conditions and/or company/management characteristics that may favor the dual-class structure?

 
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