Talk about the macro-environment ( demographic, economic, natural, technological and political) that impact Unilevers brand (Rexona) as well as their impact on the marketing initiatives. HINT: discuss the impact on the industry, the company, product and b

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Talk about the macro-environment ( demographic, economic, natural, technological and political) that impact Unilevers brand (Rexona) as well as their impact on the marketing initiatives. HINT: discuss the impact on the industry, the company, product and brand position* – needs exec summary -reference with citation – 3 1/2 page

 
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