Motivation at New United Motor Manufacturing, Inc (NUMMI) By Gary Convis Origins of NUMMI. The Fremont plant of General Motors opened in 1965, and after experiencing nearly decades of labor-management conflict closed in 1982. At the time of its closing, over 6000 workers lost their jobs and nearly an equal the number of grievances remained unresolved. Soon after the closing, two forces set in motion events that would lead to a reopening of the plant with very different management philosophies and practices. GM needed to build a compact car for its product line to compete with the popularity of smaller imports, and management wanted to study the production methods of Japanese auto makers. Toyota needed to manufacture automobiles closer to its major offshore markets and wondered how well its highly efficient
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