How did Hertz first utilize technology in its business? What role did IT play? How has the relationship between strategy and technology changed over the roughly 40 years since Hertz opened its Oklahoma City Reservations and Data Centers? How has technolog

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How did Hertz first utilize technology in its business? What role did IT play? How has the relationship between strategy and technology changed over the roughly 40 years since Hertz opened its Oklahoma City Reservations and Data Centers? How has technology made the car-sharing business possible? What management capabilities do you need to respond to a disruptive innovation when it threatens your business model? How does Frissora structure Hertz’ management team to take advantage of technology?

 
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